Allie Hughes is a strategy designer, communications professional and process builder.

allie.hughes@delta4digital.com

Allie Hughes is the Chief Strategy Officer at Delta4 Digital, where she shapes the strategic vision for a newly merged, next-gen agency that’s rewriting the playbook on modern marketing and digital transformation. After founding and running Hughes&Co for 14 years, she successfully orchestrated its amalgamation with Delta4 Digital - bringing two complementary strengths together to create the region’s most capable, integrated creative and digital teams.

Her work lives at the crossroads of strategy, technology, and creative performance. She builds systems that scale, positions brands for long-term advantage, and drives organizations toward sharper thinking and stronger execution. The merger wasn’t just a business move - it was a mission to redefine how an agency operates: integrated, data-informed, and built for meaningful impact.

Over more than a decade in agency leadership, her background has spanned product development, brand architecture, and complex communications across corporate, public, and social-profit sectors. The common thread? Helping organizations make smarter decisions, communicate with clarity, and align teams around what actually moves the needle.

Her commitment to community extends beyond the boardroom. She’s served in key leadership roles with YMCA of Niagara, the Brock University Alumni Association, the Brock University Board of Trustees, and as the 2025 United Way Niagara Campaign Chair.

Her work has been recognized with awards including Goodman School of Business’ 2025 Emerging Leader, Niagara Entrepreneur of the Year, Women in Niagara’s Emerging Entrepreneur, and Brock University’s Outstanding Young Alumni Award.

She is energized by transformation - of companies, teams, and industries ready for smarter, more strategic ways forward. If you’re pushing on what’s next and seeking a bold, strategic partnership, it’s time to connect.